Digital TV News: Advertising Research Foundation
ARF calls for move away from TV households as basis of TV measurement
Mar 27, 2023 – ARF says move to 'TV-accessible households' is needed as ARF's DASH universe study shows a significant and growing percentage of US homes now consume TV without owning a TV set.
News categories:
Advertising Research Foundation, Paul Donato, Advertising, Big Data, Digital TV, Market Research, USA
Conviva publishes first State of Streaming Advertising report
Jun 15, 2021 – Conviva has released its inaugural State of Streaming Advertising report, revealing gaps in how publishers, buyers and consumers perceive streaming ads, and what this means for the streaming ad industry.
News categories:
Conviva, Keith Zubchevich, Scott McDonald, Advertising, Digital TV, Market Research, QoE, Streaming, Worldwide
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